TRAINING ON ROAD SAFETY COMMUNICATION AND REPORTING
Every day, an alarming number of approximately 3,700 lives are tragically lost worldwide due to accidents involving various vehicles such as cars, buses, motorcycles, bicycles, trucks, and pedestrians. This grim reality highlights the urgent and alarming nature of road crashes, not only on a global scale but also specifically in Rwanda.Recognizing the severity of the issue, several agencies have taken measures to address road safety. Despite these efforts, crashes continue to occur, revealing a gap in preventive measures including inadequate infrastructure, legislation and public awareness as significant contributing factor.This realization has attracted the attention of various agencies, prompting them to collaborate and plan effective solutions.
The two-day training workshop entitled” Dialogue on road safety communication and reporting” organized by Healthy People Rwanda (HPR), in partnership with Rwanda National Police (RNP) and Rwanda Media Commission (RMC)was held from May 18-19, 2023.
The purpose of the training was to strengthen the knowledge and skills of journalists in effectively communicating and reporting on road safety to the public. The participants included journalists from various media houses operating in Rwanda, Traffic Police officers, police officers from public relations and media department, representatives of, Rwanda Transport Development Agency, and Rwanda Biomedical Centre.
The Training methodology was interactive as the panel and the trainer ensured that knowledge was not only disseminated but accurately perceived and understood by the participants and the chosen strategy engaged the participants in discussions and kept the dialogue open for feedback, queries and suggestions.
The objective of this training was to enhance the knowledge and skills of journalists in road safety and how to effectively communicate it to the population. The training aimed to equip journalists with the necessary skills to report accurately and effectively on road safety issues and to create compelling stories that can contribute to changing public behavior and attitudes towards road safety.
The participants were: 12 Rwanda National Police staff from the Media department, 5 Traffic Police, 30 journalists, and one representative from each of the following institutions: Rwanda Transport development agency (RTDA), Rwanda Media commission (RMC) and Rwanda Biomedical center (RBC).